Smart with Food is a platform that promotes a balanced diet and provides custom advice while you shop. SmartWithFood started as a project within Colruyt Group (leading Belgian Retailer) to build integrated, smart, and effortless digital food experiences. Our mission is to create the right tools that take out the complexity of choosing the right products matching individual dietary needs. Heading towards our goal, we developed with a team of nutritionists, data scientists and the use of AI and natural language processing, a unique combination of deep scientific and linguistic understanding of nutrition and consumer behavior. With these capabilities we had the opportunity to spin-off and support leading brands to connect with their consumers in more meaningful ways.